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Graduate Digital Marketing Executive

Location
Leicestershire
Salary
£20,000 - £22,000 DOE
Sector
Digital Marketing
Degree Discipline & Classification
Degree Educated- Relevant Degree
UCAS Points
N/A
Job Ref
TGR DME*

About Our Client

Our client is a multi-award-winning agency in Leicestershire is seeking someone that has a spark and a get-up-and-go attitude to join their passionate and enthusiastic team. Someone who can bring zest and fresh ideas to clients and campaigns via search and social channels.

With a substantial existing account base in the SME market and a diverse product range, our client offers a fast-paced and exciting role with unrivalled long-term security and progression.

Roles & Responsibilities

Our client is looking for an energetic and passionate individual with a hunger to learn and excel to actively engage audiences on behalf of their clients. You will adopt their TOV and use both paid and organic search and social channels to generate positive engagement and leads and support growth in both their audience and their business. This role is ideally suited to a motivated, enthusiastic and forward-thinking individual looking to be part of an incredible movement in Leicester.

  • Producing content in various mediums (images, written, animated, video) that resonates across platforms including such as social feeds, blogs and email newsletters
  • Using data to assess campaign performance and continually improve the effectiveness of your work
  • Introducing new and innovative ways to engage, stimulate and reward the current fanbase and attract new followers
  • Promoting reviews
  • Monitoring ‘#’s’, brand mentions and customer feedback, engaging with fan/follower posts and manage questions, feedback and any complaints
  • PPC, SEO and social media audits
  • Keyword, competitor and opportunity research
  • Optimising social profiles across all platforms to appear for key search terms
  • Optimising client websites to organically appear for key search terms
  • Making full use of available opportunities across Facebook, Youtube, Instagram, LinkedIn, Google My Business
  • Supporting client ROI reports and presenting opportunities
  • Website authority growth, link acquisition, guest blogging and citation building, digital PR
  • Building, managing and optimising paid search and social ads campaigns
  • Taking ownership of and leading clients and their multi-channel digital marketing strategies, ensuring continued successes for KPIs
  • Client retention

HEALTH AND SAFETY: No current issues to report

Skills Required

  • Be a self-starter who works well under pressure and is able to manage multiple tasks and your own time effectively to manage and meet tight deadlines
  • Have excellent attention to detail, organisational skills
  • Be a great communicator, written and verbal
  • Hold proven experience in creating effective organic and paid search and social campaigns with tangible results
  • Be able to write engaging content for website landing pages, blog posts and social media posts
  • Be able to use reporting tools to analyse all search and social activity and be confident in suggesting amendments
  • Be a strategic thinker who can uncover client opportunities and put plans and strategies in place to support clients in growing their business, seeing them through to the end
  • Be able to inspire a client and engage an audience
  • Understand best practices for paid and organic search and social advertising for lead generation
  • Be confident with running both B2B and B2C strategies
  • Be confident with tools such as Canva, Facebook Creative Hub, WordPress, Hootsuite, Mailchimp, Google Ads, Analytics,
  • Stay at the forefront of developments within the industry to identify new opportunities for our clients

Benefits

  • 20 days holiday plus bank holidays + birthday
  • On-site kitchen facilities and exceptional city centre offices
  • The latest Apple equipment and technology
  • A tailored personal development plan and the opportunity to receive constant training and education in our industry to help keep you at the top of your game
  • 50% off gym membership
  • Free fruit and bottled water all day, every day
  • Free monthly yoga classes
  • Office standing desks
  • Pingpong table
  • Pension contribution
  • Dedicated personal development budget (£250) for external developments

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